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Google+ Turns 1!

by Ryan Crowe

This post is from Matthew Rappaport posts on G+. I wanted to highlight all of the great things that can come from being active and consistent on G+. Just look at all of the great memories he lists below! -Ryan Crowe   +Google+ is an EVENT that turns ONE YEAR OLD today! ( #newnews ) ————————————————————————— […]

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Top 40 Posts about Google+, week of 6/29/2012

by Rahul Roy

1. [Well, I got my first notice of sharing copyrighted material on Google+.] – By +Alida Brandenburg ► http://goo.gl/JGkoo 2. Google+ lets you control email after you’ve sent it! – By +Mike Elgan ► http://goo.gl/vQ2x9 3. How Google+ makes you an email ninja! – By +Mike Elgan ► http://goo.gl/YUcHI 4. You Are The Star (for […]

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Dissociation: Associations and the Reality of Irrelevance

by Ryan Crowe

originally posted as a blog post on socialfish.org for my column “Social, In Theory” I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. Maddie had asked me if I had any thoughts on “associations”; I am, after all, about to be a freshly minted […]

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Is Virality Better Than Product Content?

by Ryan Crowe

Maybe some marketing or advertising blog-folk can tell me what’s up.. You may have seen me post this video a couple of time over the past week (on Google+/Twitter) . I’ve been curious to see whether or not this (old, from 2010) Subaru advertisement would gain “Likes” and “Engagement” on the YouTube end (going to […]

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Getting More People to Use Google+, Part IV: A Static User Hub and Re-examining Third Party Off-Site Elements

by Ryan Crowe

People like to see the fruits of their labor and third-party commenting platform tracking should only be the first step This is not a new thing… people have been talking about the transience of their G+ activity in the Stream since very early on. Activity on G+ is hard to keep track of unless you […]

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The Corruption of Social Media “Engagement”

by Ryan Crowe

(originally posted as a guest post at socialfish.org) Musings on social media hiring practices and social snake-oil salesmen. A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that […]

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Getting More People to Use Google+ Part III: Utility over Sentiment in Traditional Media Campaigns

by Ryan Crowe

The “Sentimental” traditional media campaigns are great, but we need “Utilitarian” messages! I am a fan of the gorgeous Google+ commercials which feature heart-touching moments between brides-to-be and their friends and fathers and their babies… but what we need is for Google to convey what is useful about Google+, and also – what is different […]

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Getting More People to Use Google+ Part II: Devolve to Evolve

by Ryan Crowe

Getting More People to Use Google+, Part II Creating Stand-alone G+ elements for websites to increase casual-user familiarity Part I, Introverts and Extroverts here: https://plus.google.com/u/0/115516333681138986628/posts/BXZdyGRxfA7 Background – Not Everyone is a “Power User” When I say “Power User” I don’t just mean people who are popular or influential on social networks, I’m talking about people […]

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Social Sentiment – a new currency?

by Ryan Crowe

…You Are Worth about 50 “Sents”. Social Sentiment, a new currency? The short answer is: yes. As companies continue to embrace social, they are going to look for numbers, numbers and more numbers. So, the social media department/girl/guy/team is going to start looking for these numbers and other bits of content to fill up their […]

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Getting More People to use Google+ Part I: Extroverts and Introverts

by Ryan Crowe

Getting More People to use Google+, Part I How Extrovert and Introvert personality type reversal on social media might be skewing perception of platform’s popularity Background In a phone call a couple of weeks ago, I was asked the question: “how can Google get more people to join Google+?”. The question came up in the […]

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